A play on the English word "waste," UES was founded in 1994 on the principles of longevity and reuse. Founder Chuji Matsumoto aims to create garments that last for generations, emphasizing durability as an antithesis to the trend of disposable fashion. UES features custom fabrics in their collection, working with renowned Japanese mills and manufacturers to create high-quality clothing designed with Matsumoto's ethos for lifelong wear.
