With roots in near identical reproductions of timeless American styles, founder Masahiro Shimura established Pherrow's in the early '90s as a pioneer in the "Ametora" (American-Traditional) scene often found on the streets of Harajuku. Creating garments beyond vintage with the desire to "make what they want", Pherrow's takes the detail-oriented aspects found in the brand's reproduction-focused history and puts their own whimsical spin on it.

Since it's 1991 conception, Pherrow's has transformed, keeping it's soul in classic Japanese-Americana; however, not limiting themselves to the conformity of carbon-copy reprints. Further expanding their collection to include vintage-inspired graphics, shirting, and fabrics not exclusively found in typical reproduction focused brands; Pherrow's still continues to make iconic Ivy-league and workwear-inspired silhouettes 30+ years later.

Our first delivery brings the brands vintage-inspired denim and shirting state-side.

Produced using the brands original 13.5oz yellow-line selvedge denim, this vintage-inspired fabric draws directly from the brands storied past in reproduction. Originally a sub-division of Pherrow's, "Stormy Blue" featured the brand's denim in a whimsical, vintage-inspired, and detailed-oriented manner. Now absorbed by the main-line, Pherrow's denim features the same vintage detailing throughout while keeping Stormy Blue's playful demeanor. 

Custom milled exclusively for Pherrow's, the brands 13.5oz denim features a subtle slub and nep texture with a smooth, soft to the touch feel; directly inspired by denim from the '40s and '50s. The jeans come sewn using entirely cotton-thread, a shrunken grain cowhide patch, and is finished with custom hardware adorning the Stormy Blue name as an ode to the brands heritage background. Offered in both the 441 - Slim Tapered fit with a slim top block, medium rise, and slight taper from the knee down; and the Lot 466 - Pherrow's Slim Straight fit with a roomy top block, medium rise and straight leg from the knee down. 

Accompanying the collection comes an array of jewelry, crafted from .925 Sterling Silver, realized through a collaboration with Tokyo based jewelry maker Peace. Hide Tsukamoto of Peace was mentored by WING ROCK founder Riki Maezaki, who studied directly under the Navajo Tribe and was gifted a tribal name during his time in the states. Tsukamoto who also travelled to the states to study the art of Native American jewelry making, now makes Navajo inspired jewelry in his Tokyo atelier under the moniker Peace. Each piece comes handmade with every fold and crease done purposefully by Tsukamoto himself.